Brand Perception

Brand Perception

We have devised a methodology to assess the brand perception of a project or a developer within the market which helps the developer to track the ambiguities and arrive at good market branding strategy. We analyse the market position of the developer with the help of various marketing and analytical tools such as perception mapping, preference mapping. The exercise involves in depth understanding through broker perception, existing and potential client perception and on-role staff performance.  The Brand Perception Report includes a detailed analysis on the following:

  • Current projects by the developer
  • Current target segments and positioning strategy
  • Aided and unaided brand recall
  • Overall brand perception
  • Attribute-wise ranking of the developer against the competition
  • Brand resonance and loyalty
  • Perceptual mapping
  • Preference mapping
  • Ideal positioning for the project or the developer